SEO Insider 45, Seth & Austin Irabor: How to Hack Pay-Per-Click Ads

Challenge:

Kemp Law was already investing heavily in digital and social advertising but wanted to reach potential clients that weren’t responding to traditional channels.

Solution:

NETFLY Audiences™ added encrypted MVA targeting into the firm’s existing campaigns—without requiring any disruption or new creative assets.

Results:

  • Reached previously untapped client segments
  • Achieved strong CPL and lead-to-case conversion metrics
  • Seamlessly integrated with ongoing social media strategy

Client Quote:

“This brought in leads we weren’t reaching with anything else. It’s a new layer—not just more noise.” — Stacy Kemp, Kemp Law Group