Challenge:
M&Y Law had tested every major PPC platform but struggled to maintain efficiency in California’s hyper-competitive MVA market. Previous campaigns often hovered around $1,000 per signup—acceptable, but far from scalable.
Solution:
NETFLY Audiences™ offered M&Y a risk-free trial to test encrypted, real-time MVA data. Rather than pushing for a large upfront spend, NETFLY started with a minimal investment to prove performance.
Results:
- February CPA: ~$1,000
- March CPA: $251.87
- April CPA: Similar performance, validating repeatability
What Made the Difference:
- Daily refreshed MVA targeting data
- Instant audience integration across Google, Meta, and OTT
- Personalized support and consistent follow-up from the NETFLY team
Client Quote:
“You didn’t try to get us to spend $20K upfront. You let us test, check in, and scale with confidence. March was epic.” — Nick Movagar, M&Y Law Firm
