NETFLY Advantage Suite – Privacy Policy

Privacy Policy of NETFLY, Inc.

Effective Date: June 16, 2025

NETFLY, Inc. (“NETFLY”, “we”, “us”, or “our”) is committed to protecting the privacy of individuals who visit our websites, use our software services, or otherwise interact with us. This Privacy Policy explains our practices regarding the collection, use, and disclosure of personal information, and applies to information collected via our website at https://netfly.com, our proprietary software-as-a-service products (including NETFLY Precision Conversions), and other interactions you may have with NETFLY, Inc.

This Privacy Policy is incorporated into and governed by the End User License Agreement (EULA) or any equivalent agreement governing your use of our Services. Capitalized terms not defined herein have the meanings assigned to them in our EULA.

1. Who We Are

NETFLY, Inc. is a U.S.-based software company offering conversion optimization tools and legal marketing technology to law firms. Our headquarters is located at:

NETFLY, Inc.
13891 Dellbrook St
Eastvale, CA 92880
Email: privacy@netfly.com

2. Scope and Applicability

This Privacy Policy applies to:

Visitors to NETFLY websites;
Users of our software services;
Clients and authorized representatives of personal injury law firms using our Services;
Any individual whose data may be processed through the use of our software by a client.

This policy does not apply to the practices of third-party entities not owned or controlled by NETFLY, nor to individuals not employed by or acting under our control.

3. Definitions

“Personal Data” refers to any information that relates to an identified or identifiable individual.
“Processing” means any operation performed on Personal Data, whether or not by automated means.
“Data Controller” refers to the entity determining the purposes and means of processing personal data (i.e., our client law firms).
“Data Processor” refers to the entity processing data on behalf of the controller (i.e., NETFLY, Inc.).

4. Legal Bases for Processing (Applicable if under GDPR)

If you are located in the European Economic Area (EEA), our legal bases for processing your data include:

Performance of a contract;
Compliance with legal obligations;
Legitimate business interests;
Consent (when applicable).

5. Data We Collect

a. From Website Visitors:

IP address, device type, browser type, geographic location;
Cookies and tracking information;
Interaction logs (pages visited, time on page, bounce rate).

b. From Clients and Trial Users:

Name, email address, phone number, company name, position;
Billing information (address, tax ID, payment details);
Login credentials and usage activity.

c. From End Users via Our Clients’ Websites:

Behavioral data (pages visited, clicks, time on site);
Conversion-related data (form submissions, call triggers);
Any personal data submitted via customized forms (at client discretion).

Note: NETFLY acts as a Data Processor in this context and does not access or use End User data except as instructed by the client.

6. Purpose of Data Processing

We process data for the following purposes:

To provide, manage, and improve our Services;
To facilitate onboarding, account management, and customer support;
To carry out analytics and conversion performance tracking;
To enforce contractual obligations and legal compliance;
To conduct marketing campaigns and communicate updates;
To perform A/B testing, behavior modeling, and algorithm training.

7. Use of Cookies and Tracking Tools

We use cookies and similar technologies (e.g., pixels, tags) to:

Authenticate users;
Analyze traffic and visitor behavior;
Enhance user experience and personalize content;
Serve retargeted ads and marketing messages.

You may manage cookie preferences via your browser settings. Note that disabling cookies may limit service functionality.

8. Sharing and Disclosure of Data

We do not sell your personal data. We may share data with:

Authorized service providers: Cloud infrastructure, CRM, analytics, email services;
Affiliates and subsidiaries within NETFLY’s corporate group;
Legal authorities, if required by applicable law or in response to lawful requests;
In business transfers, such as mergers or acquisitions;
With consent, where applicable and clearly communicated.

9. International Transfers

NETFLY may store or process personal data in the United States or other countries. If data is transferred outside the EEA, we ensure adequate safeguards such as Standard Contractual Clauses or Privacy Shield frameworks (if applicable).

10. Security Measures

We implement commercially reasonable administrative, physical, and technical safeguards including:

Data encryption in transit and at rest;
Access controls and authentication procedures;
Intrusion detection and threat monitoring systems;
Regular audits and vulnerability assessments.

Despite our efforts, no method of transmission or storage is 100% secure. Users are advised to use discretion when submitting data.

11. Data Retention

We retain personal data as long as necessary for the purposes outlined in this Policy or as required by law. After this period, data is securely deleted or anonymized.

Clients may request deletion of their account data at any time. However, we may retain anonymized, aggregated data for analytical purposes.

12. Your Rights

Depending on your location and applicable law, you may have the following rights:

Access to your personal data;
Rectification of incorrect or outdated information;
Deletion of your personal data;
Restriction or objection to processing;
Data portability;
Withdrawal of consent (where processing is based on consent);
Right to lodge a complaint with a data protection authority.

Requests can be submitted to: privacy@netfly.com

13. Children’s Privacy

Our Services are not intended for individuals under the age of 13 (or 16 where applicable). We do not knowingly collect data from minors. If you believe a minor’s data has been collected, please contact us for prompt removal.

14. Third-Party Services

Our websites and applications may contain links to third-party sites. We are not responsible for their privacy practices. We recommend reviewing their policies before interacting with such platforms.

15. Public Disclosures and Testimonials

If you provide a public testimonial, we may display it with your name and title (with your prior consent). To request removal, contact privacy@netfly.com.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Material changes will be notified via email or through a banner on our website. Continued use of our Services indicates your acceptance of the updated policy.